Denver Broncos Fight Like a Bronco
ESPN feature: Luke Kellerman
Luke Kellerman, a former assistant turf manager at Sports Authority Field at Mile High, who inspired Denver's "Fight Like a Bronco" campaign, was honored by ESPN on Monday via a tribute video that aired on "Monday Night Countdown" ahead of the Broncos' game against the Chiefs. First aired 10/30/2017.
FIGHT LIKE A BRONCO
In September 2015, Denver Broncos Assistant Turf Manager Luke Kellerman was diagnosed with colorectal cancer, and began formulating a proposal for an expansion of the NFL's "A Crucial Catch" campaign.
Seven months later, the proposal came to life when the team announced "Fight Like A Bronco", an all-inclusive campaign recognizing all those affected by cancer. The yearlong campaign focuses on prevention and screenings, support for those currently battling cancer, celebrating survivors, and remembering those we've lost.
While Kellerman tragically lost his battle with cancer on October 26, 2017 at age 34, his legacy lives on through the team's "Fight Like a Bronco" campaign.
"There needs to be 34 year-olds that get stuff like this, which sucks. But it needs to happen in order for change," said Kellerman. "This cancer stuff—we're ready for it to be done with and hopefully touch as many people as we possibly can. That's our goal."
SUPPORT
Throughout the year, Broncos players, cheerleaders and Miles the Mascot support those battling cancer at both CommonSpirit and Children's Hospital Colorado.
CELEBRATION
Each October, the Denver Broncos honor cancer survivors – men, women, and children – during a designated "Fight Like a Bronco" home game. Survivors and their guests are treated to a pre-game reception with Broncos leaderships, Cheerleaders, and Miles the Mascot. In addition, survivors and their guests are recognized during the team's pre-game ceremony.
