Dan Hawley enters his eighth year with the Denver Broncos in 2024 and third season as vice president of business development. He was originally hired by the club as senior director of corporate partnerships on July 13, 2017.
In his current role, Hawley is responsible for new business development and is tasked with cultivating relationships with local, regional, national, and global businesses and organizations through the Broncos' partnerships platforms. He creates co-branded marketing campaigns that encompass brand awareness, retail promotions and marketing efforts with a community relations emphasis.
Hawley has over two decades of experience working in sports and has an expansive record of revenue generating achievements combined with management and marketing performance. He was instrumental in signing the first sports betting deal in NFL history, an NFL practice jersey patch partnership, the team's first spirits partnership with team marks, the NFL's first International Home Market Area partnership with a company headquartered in Mexico, and stadium naming partnerships at the collegiate and professional levels.
Prior to joining the Broncos, Hawley spent nearly 12 years with Learfield, the leader in multimedia rights for intercollegiate athletic departments, from 2005-17. Learfield currently has the exclusive rights for nearly 200 Division I athletic programs and conferences. During his tenure, Hawley was based at the national headquarters in Plano, Texas and served as Vice President of National Sales for over 125 colleges. Additionally, he worked as Vice President of the South Region and oversaw a team that was a leader in sales across 21 properties. His time with Learfield also allowed him to serve as general manager and founder of Bronco Sports Properties for Boise State University and Wyoming Sports Properties for the University of Wyoming. A Chairman's Cup Award recipient, Hawley earned Learfield's highest recognition for business development in three consecutive years.
Before joining Learfield, Hawley worked for the University of Montana and University of Wyoming, serving as director of marketing and director of development and corporate sales, respectively.
After living in four countries and six states growing up, Hawley graduated from West Springfield (Va.) High School before earning a bachelor's degree in marketing from Wyoming in 1999. Dan and his wife, Anne, a Colorado native, have three daughters: Hayden, Henley and Harper.