Biography
Damani Leech enters his third season as President of the Denver Broncos in 2024 after he was named to that position by Owner & CEO Greg Penner on Aug. 11, 2022.
Reporting directly to Penner, Leech is a highly respected sports executive and innovator with more than 25 years of experience at both the professional and collegiate levels. He joined the Broncos after serving as chief operating officer of NFL International for three seasons as part of his eight-year tenure at the league office.
Damani Leech enters his third season as President of the Denver Broncos in 2024 after he was named to that position by Owner & CEO Greg Penner on Aug. 11, 2022.
Reporting directly to Penner, Leech is a highly respected sports executive and innovator with more than 25 years of experience at both the professional and collegiate levels. He joined the Broncos after serving as chief operating officer of NFL International for three seasons as part of his eight-year tenure at the league office.
Leech leads the business operations of the Broncos and Stadium Management Company, which operates Empower Field at Mile High. Collaborating with the Walton-Penner Family Ownership Group and leading the Broncos' Senior Team, Leech maintains a presence at both Broncos Park Powered by CommonSpirit and Empower Field at Mile High with responsibilities focused on business development, fan engagement and organizational innovation.
Leech's role with the Broncos includes oversight of all areas pertaining to the fan experience, revenue generation, business intelligence, finance, corporate partnerships, ticketing, facilities and stadium management, information technology, communications, marketing, community development and alumni relations. On the board of Denver Broncos Foundation, Leech has helped the team more than double its community impact annually to grantees and program partners focused on youth health & wellness, dynamic in and out of school programming, and equitable access to career pathways.
During his two seasons with the Broncos, Leech has placed significant emphasis on creating a dynamic organizational culture with high standards and increased collaboration through staff engagement, development and communication. He also works in partnership with General Manager George Paton and Head Coach Sean Payton to provide support to football operations while collaborating on all ownership and organization-wide initiatives.
Since becoming the Broncos' president, Leech has overseen more than $250 million worth of improvements to both the Broncos' training facility and stadium that marked historic investments from ownership in both the organization and fan experience.
In 2023, Leech directed the franchise's plans to build a $175 million state-of-the-art training facility set to open in 2026 on the existing campus. Designed in a contemporary style reflective of Colorado with a focus on enhancing player health and performance, the Broncos' facility will bring together football and business operations in an inspirational, collaborative and modern environment.
The announcement of a new training facility followed Leech managing $100 million in upgrades to Empower Field at Mile High a year earlier that marked the largest capital improvement in the stadium's 24-year history. That renovation, which was unveiled in advance of the 2023 season, focused on enhancing all areas of the fan experience, including the videoboards, premium hospitality areas, technology, concessions, the team store and elevators.
In addition to improving the Broncos' gameday experience, Leech has helped transform Empower Field at Mile High into a premiere entertainment venue that hosted the most major events (10) in its history during the summer of 2024.
Working hand-in-hand with ownership, Leech also oversaw the design and launch of the Broncos' new uniforms—the Mile High Collection—that was unveiled in the spring of 2024. Featuring a bold and modern design inspired by the Broncos' proud tradition and all of Broncos Country, the uniform set features four jerseys, three helmets and 10 possible uniform combinations to highlight the kit's versatility.
In Leech's first year as president in 2022, the Broncos were named a Front Office Sports 'Best Employer in Sports' as the only NFL team to earn the prestigious recognition that year. The award highlights organizations within the sports industry that excel in leadership, commitment to diversity, equity & inclusion, employee relations and philanthropy.
Immersing himself in the Denver community, Leech serves on the board of directors for the Boys & Girls Clubs of Metro Denver. The board provides fiscal management and strategic direction to the organization while helping young people realize their greatest potential.
A rising executive with the NFL since 2015, Leech spent the previous eight years in leadership positions at the league office with a key role in growing the game internationally as well as through business development and strategy initiatives. He joined the NFL after more than 17 years of experience at the NCAA national office in Indianapolis.
Serving as COO of NFL International from 2019-22, Leech oversaw all of the league's international operations in key markets—part of an international NFL fan base exceeding 200 million people—that include Australia, Africa, Brazil, Canada, China and Mexico. He guided the creation and execution of various NFL international initiatives, leading a diverse and talented team of more than 40 staff across offices in Toronto, Mexico City, Shanghai, Los Angeles and New York.
Additionally, Leech was heavily involved in the expansion of the NFL's International Games—as the League committed part of its expanded, 17-game season inventory to international games—as well as its International Player Pathway program to identify and develop elite international prospects who, as "local heroes" in their home countries, help the NFL grow fandom abroad.
Joining the NFL in 2015 as Vice President of Football Strategy and Business Development, Leech spent five years developing strategies and innovations that positioned football for future growth and enhancements. Working collaboratively across various departments, Leech led the development of numerous programs to drive growth for the league, including its Football Quality Index, expanded distribution of Next Gen Stats, the re-birth of the Pro Bowl Skills Showdown and leading the creation of a Future of Football committee of club representatives.
Beginning his career at the NCAA in 1998 as an intern, Leech progressively increased his responsibilities and ascended to its Managing Director of Championships role from 2013-15. In that role, he provided strategic oversight and direction for eight NCAA championships, including football, baseball and key Olympic sports, while managing the postseason bowl certification process.
Leech also was involved in fan development and engagement initiatives with the NCAA, including the rebranding of the College World Series and the development of a new $140 million stadium to host college baseball's premiere event.
A Sports Business Journal "40 under 40" winner in 2014, Leech received the NFL Commissioner's Award for helping launch the Black Engagement Network at the League office in 2018. He earned a bachelor of arts degree in public policy and international affairs from Princeton University in 1998 before receiving a master of arts degree in higher education administration from Indiana University in 2004.
At Princeton, Leech was a three-time first-team All-Ivy League selection as a defensive back who earned third-team All-America honors.
A native of Tacoma, Wash., Leech is married to Dr. Tamara Leech with two daughters: Brianna and Simone.